ONE EDIT, which launched this week, is an online shop that fits somewhere between luxury stores Net-A-Porter and Matches, and high street offerings Urban Outfitters and ASOS. Founder Jaime Mistry, craved a shopping experience that offered limited edition, directional pieces that were still attainable – ONE EDIT fulfils this niche.
The store’s dexterous shopping cart consists of both new and established designers from Shoreditch-based/Australian-born Antipodium; to the relatively young label DSTM (aka Don’t Shoot the Messenger).
In terms of stocking and supporting young and directional brands ONE EDIT would best be likened to Dover Street Market, if we were to compare it to a physical London store. And much like the central London Mecca ONE EDIT buys stock in very limited numbers – appealing to those who seek individuality.
So what can we expect from the future from OE? Plenty of designer collaborations and limited-edition pieces. But for now, our must haves include the Wackerhaus jumpsuits and super sheer shirtdresses from Stine Goya – both pictured.
Other labels available for spring/summer are: Wackerhaus, Yvonne Kone, Estelle Deve and Stine Goya. H by Harris will be available from May.
DSTM Dress £80, DSTM Dress £170, Wackerhaus Jumpsuit £215, DTSM Body £90, Yvonne Kone Binocular, Case £430, DSTM Sling Bag £430, Estelle Deve Bracelet £290