bareMinerals Lash Domination Volumising Mascara
There’s been a unmistakeable shift in mascara ergonomics – along with formulas, brands are redesigning wands for increased volume and coverage. Case in point: bareMinerals Lash Domination, a silver bullet that holds a “Protwist 180” wand. In lay terms, the helical brush curls and coats lashes for an exceptionally dom lash look.
Available in August for £16 from Bareminerals.co.uk
Dolce & Gabbana Lace Collection Intenseye Mascara
A favourite among gothics and romantics alike is the Dolce & Gabbana Lace Collection Intenseye mascara. The bristle brush is simple, tapering at the top, and the wand is stiff for a classical application. Meanwhile, in typical Dolce fashion, the formula is highly-pigmented yet easily applied.
Available for £24.50 from Harrods.com
Givenchy Noir Couture Waterproof Mascara
The Givenchy Noir Couture Waterproof mascara is one of two recently launched mascaras for the brand. While both are stunning, we’re frankly impressed by the silky application of the waterproof Noir Couture. While most waterproof mascaras flake and crumble, Noir Couture volumises with its innovative helical brush and seems to moisturise lashes for long-lasting coverage – and has an incredible package to match.
Available for £22.50 from 01932 233 824
YSL Effet Faux Cils Baby Doll Mascara
There could not be a discussion of the best SS13 mascaras without due mention of YSL Baby Doll mascara. The gold tube reigns chic while the patented formula lengthens and separates lashes. If you’re dying to replicate the on-trend sex-kitten Sixties look worn by Cara Delevingne in the campaign, check out our exclusive How-To here.
Available for £24.50 from Yslbeauty.co.uk
Estee Lauder Sumptuous Extreme Lash Multiplying Mascara
The Estee Lauder Sumptuous Extreme mascara lives up to its name. The formula is softer than most, with a mousse-like texture that glides effortlessly over even the sparest of lashes. And the big-boy brush is larger and more evenly shaped to grab each lash for an extra dose of batting power.
Available for £22 from EsteeLauder.co.uk
Chanel Jeux De Regards Le Volume Mascara
We told you brands are re-inventing the mascara wand. Chanel Le Volume mascara, part of the new Jeux de Regards collection, harnesses the power of its “snowflake” brush, a cylindrical comb that coats lashes root to tip. Plumped by the stiff bristles, the lashes are coated in a waxy, luscious formula that keeps giving and giving.
Available for £24 from 0207 7493 3836 and Selfridges.com
Guerlain Cils d’Enfer Maxi Lash Mascara
With its sweet aroma and adorably petite packaging, the Guerlain Cils d’Enfer Maxi Lash mascara brings classic pin-up back to centre stage. The long brush reaches every delicate lash, coating eyes in a velvety, easy-to-apply formula with one fell swoop. Guerlain never follows ridiculous trends nor creates unflattering colours — the Maxi Lash mascara is sweet, classic and strong, just like the brand.
Available for £22 from Houseoffraser.co.uk
Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)