Wonderland.

MIU MIU RELEASE “SUBJECTIVE REALITY” VIDEO

Following on from their AW15 “Subjective Reality” campaign, Miu Miu release a short film by Steven Meisel.

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As if Miu Miu’s AW15 campaign wasn’t enough to send us into a fashion frenzy, now the mega-brand have released a “Subjective Reality” video, also shot by Steven Meisel. Providing an unexpected, candid snapshot of the gritty streets of New York city, the film stars four fast-rising actresses – Mia Goth, Maddison Brown, Hailey Gates and – former Wonderland cover girl – Stacy Martin.

Whilst the campaign plays on ignoring the traditional variations in photography – the compositional and the improvisational, the studio and the street, the hand-held and the tripod –with Meisel framing his subjects with the streets of New York, their existing framework, their energy and their charm instead; the film focuses on highly-subjective exploration. Meanwhile the actresses are depicted as urban passersby.

The rebellious and improvisational spirit of the images, matches the attitude of the collection. Clashing colours, tonnes of texture and a mash-up of materials play out as a series of pinafore tops, glossy pinafores, cotton shirting, oversized outerwear and bold accessories – complete with a slick of rouge lipstick and a black eyeliner flick. Could this be one of our favourite Miu Miu campaigns to date?

Watch the film on www.miumiu.com.

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MIU MIU RELEASE “SUBJECTIVE REALITY” VIDEO

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