Wonderland.

RAF SIMONS SS16 CAMPAIGN

Raf Simons releases a series of typically youthful and angst-ridden SS16 campaign images.

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Amid all the furor surrounding Raf Simons’ deaprture from Dior last year, you might have forgotten that he is first and foremost a designer of off-kilter, sub-culturally inflected menswear. Well, if you needed reminding then take a look at these newly released images for his namesake brand’s SS16 campaign. The campaign reunites Simons with the other two players in his long-time triumvite of Antwerpian goodness, with Olivier Rizzo on styling duties and Willy Vanderperre behind the camera. Shot in what looks like a park (is there any site more emblematic of the restless youth with which Simons is so obsessed?), the images feature those monastic-meets-thug hoods that obscured the vision of models during the SS16 show, as well as the sleeveless knits and long, pooling coats that have been a trademark of the brand for the past few years. Looks like business as usual for the one and only Raf Simons, then.

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RAF SIMONS SS16 CAMPAIGN

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