Wonderland.

NYFW: PSNY AW16

The wild west fugitive meets the Bronx: PSNY’s collection tells a story of the travelling outlaw.

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Our girls, the outlaws

Designers behind the brand Maxwell Osborne and Dao-Yi Chow like to tell a story with their collections; this season being no exception to the rule. Based on the idea of “New York being a lawless town, and our girls being the outlaws”, the duo revert back to the roots of New York’s streets. This is a collection with a dark, don’t-mess-with-me colour scheme injected with random outbreaks of vibrant pink and red, balanced with timeless autumn tones: burgundy, navy and khaki green. Classic black beanies, oversized hoodies and baggy long shorts became no longer just a street staple, but something desirable to the masses.

Relentless pursuit

The story continues beyond the Bronx though, as despite this being a label very much entrenched in it’s New York urban attitude, this season’s girl is a fugitive and needs a collection that will serve her well on her journey out of town. The designer pair have likened AW16 to the “wild wild west of New York City”; another describes it to reflect a “character travelling through a certain place or time”, likening that character to a Bronx girl in the late 1970’s who needs travel West. Strong and sturdy materials with a built-to-last feel communicate the relentless pursuit of PSNY’s outlaw girl. Even the repetitive hardware keeping together the panels and pieces of the collection have been used to represent the idea of things holding apart, yet still being together.

Tracking steps

Public Service’s urban style is a perfect match for a anyone with a lifestyle involving fitness, so it makes sense that Fitbit have collabed with their fitness bands. Fitbit bracelets worn on the catwalk this season are said to be non-working prototypes, but future plans suggest the wearable tech label intend to feature during future collections to track the steps of the model’s as they move down the catwalk, and of designers Osbourne and Chow as they prepare backstage.

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Photographer: Aaron Laserna

Words: Hannah Sargeant

NYFW: PSNY AW16

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