Wonderland.

Preview: Blood Brother SS17

We talk to the team behind the Blood Brother presentation today at LCM.

As Blood Brother take to the LCM stage for their first ever scheduled show, we take a sneak peek at SS17’s collection and talk to the team making it happen: Creative Director Nick Biela, Stylist Danielle Emerson, Set Designer Josh Stovell and Casting Agent Rebecca Knox.

Nick Biela, Creative Director

What has inspired you for SS17?

We have taken inspiration from the nostalgic heyday of the great British holiday. So naturally there are plenty of pieces with weather proofing as a focus, along with functionality in the from of pockets and zippers for those hobby type retreats and some deckchair inspired stripes rightly contributing to our holiday tapestry.

Are there any particular artists/design archives/cities/places that you have referenced in particular this season?

We are all big fans of Martin Parr in the office and his photos gave us a great start point for British resorts, however it was while searching kitsch souvenir and vintage stores around Margate and Ramsgate that we found so many great classic postcards and other memorabilia which was too good not to reference.

What has been the soundtrack for this collection?

The Smiths – “The Queen Is Dead”. At the beginning of the song is a sample from a Vesta Tilley song “Take Me Back to Blighty”, which is a really quirky throwback.

Give us a sneak preview in three words…

British Holiday Nostalgia.

What sort of details can we expect?

Raw applique patches, print, functional details you might be used to seeing on a fishing expedition.

Who is the ultimate pin-up guy for SS17?

The regular blue collar guy, taking his well earned break from the struggles of the british 9-5.

What’s your favourite piece from the collection?

The technical trench coats, we were so pleased with the outcome of these.

How will the boys be wearing their hair and makeup for the show?

We want the boys to appear masculine and fairly candid so not too much in the way of make-up, however looking like they are on route to somewhere to take that break.

Danielle Emerson, Stylist

What made you want to work with Blood Brother?

It was really exciting to work with Blood Brother this season. As it’s their debut at LC:M we were able to take what Nick and James have done so well consistently season after season and elevate it to a fashion week context.

What piece should we buy from the collection?

The black trench coat and fisherman gilet are my personal faves.

Who’s the ultimate Blood Brother babe?

Someone with an innate coolness and effortless style.

Give us a sneak preview in three words?

Carry on camping!

Josh Stovell, Set Designer

“We’ve tried to use the history in the location to compliment the inspiration for the clothes but also giving the models a clean space that highlights the prints and patterns.”

Rebecca Knox, Casting

“The mood captures a young, British sensibility. Guys with individualism, personality …and a sense of fun!”

Photographer
Filipe Phitzgerard
Preview: Blood Brother SS17

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