Wonderland.

adidas – Paul Pogba × Juergen Teller

Iconic imagemaker Juergen Teller has been documenting the life of football hero Paul Pogba – all in the name of adidas.

Whether you’re a die-hard footy head, a fairweather FIFA dabbler, or a total novice of the Beautiful Game, there’s a good chance you’ve heard of Paul Pogba. He’s the dynamite midfielder who’s one of Juventus’ best assets: a French-native with the kind of skills and, most importantly, the kind of unique haircut that you need to go down in the history books. Appropriately enough given his stature within football, Pogba joined forces with the kings of sportswear, Adidas, last March for a long-term partnership deal. He said of the move at the time: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.”

With that in mind, it’s only right that adidas returned the love by commissioning none other than Juergen Teller (you’ve definitely heard of him, right?) to travel alongside Pogba and document him in a stunning mixture of portrait and still-life during the hectic run-up to UEFA’s European Championships. They’re a candid window into the star’s life, so be sure to check out the selection shown here.

As well as these stunning and evocative images, Pogba’s partnership with adidas has also yielded some seriously coveted product in the form of the exclusive laceless ACE 16+ PURECONTROL model which comes in Pogba’s favorite colors of black and gold. You might well be desperate for a pair, but they’re so rare only the man himself owns them. Talk about a limited drop…

adidas - Paul Pogba x Juergen Teller

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