““Toy” is sung from the point of view of someone who has inherited leadership, regardless of their talent or experience. The lyrics, while short, are meant to show the contrast between someone who disowns his “crown” vs. someone who embraces the privilege, entitlement and influence and uses it for their own personal needs. They become self-absorbed and destructive. Showing how quickly and easily power can corrupt a person.” This is how Noga Erez describes her haunting new single “Toy”.
Taken from her upcoming album Off The Radar, which is out on June 2nd, Noga is becoming one of the most talked about artists of 2017. Hailing from Tel Aviv, she is using her music to powerfully speak out about her surroundings. Born four days before 1990, the year when the Gulf War started, Noga’s music is often politically charged, creating fiercely self-aware music that allows her to highlight her feelings.
She is fearless and fantastic. And new single “Toy” is the perfect example of this. With captivating electronic beats and Noga’s hypnotising voice, you are not going to be able to get this track out of your head.