Wonderland.

GUCCI BLOOM

Alessandro Michele makes his fragrance debut.

Two years, several major campaigns and a healthy sales jump into his Creative Director appointment at Gucci, Alessandro Michele is about to get his first fragrance, and he’s tapped his Met Gala date Dakota Johnson, photographer Petra Collins, and former Wonderland cover girl, Hari Nef to represent.

Titled Gucci Bloom and accompanied by the grunge friendly #InBloom call to arms, the fragrance’s official launch date doesn’t actually arrive until August – when a Glen Luchford lensed campaign will no doubt ensure plenty of Insta love for the house; those eager to be sure the baby pink, angular bottle will be making it onto their dressing table however, fear not. 1000 bottles will be made available in Europe and the US tomorrow morning (3rd May); be sure to head here to confirm yours.

GUCCI BLOOM

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