Wonderland.

EYES ON: CALIFORNIA

The Design Museum serves up 60s vibes with new show, California: Designing Freedom.

Free Speech Movement punch cards, designer unknown, 1964, Free Speech Movement Archives, Berkeley

From psychedelic LSD blotting paper designs to the original embodiment of high-tech – the first self-driving car (the perfect designated driver, right?) – California has long stood at the forefront of impressive aesthetic design. This summer, The Design Museum will celebrate the Golden State’s said heritage with new exhibition, California: Designing Freedom.

Seeking to explore how Cali’s evolutionary design practice has contributed to “personal liberation”, the show will feature a plethora of pieces (including political posters, personal computers and hand-drawn iconography) that highlight the progressive nature of the state’s innovate designs and how they’ve come to contribute to the functioning of everyday life on a global scale.

Designing Freedom will feature 200 unique items that will be split into five sections: Go Where You Want, See What You Want, Say What You Want, Make What You Want and Join Who You Want. The show space delves into the state’s multi-functional design and creation, offering attendees the opportunity to explore the evolution of California’s designs through the ages and learn where some of their most relied-upon devises first made their mark.

California: Designing Freedom opens at The Design Museum on 24th May.

(LEFT) California LSD blotter paper, designer unknown, 1984
(RIGHT) Sorcerer’s Apprentice LSD blotter paper, designer unknown, 1978


EYES ON: CALIFORNIA

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