Denmark’s capital has long claimed fans in those hailing from outside Scandinavia, most recently inspiring fashion, culture and lifestyle trends (someone in your BFF circle definitely has evidence on their bookshelf if not their wardrobe). For the folks behind The Nue Co. – based across London and New York with a lab in Cambridge – Copenhagen inspired the full on creation of a new supplement brand.
Focusing on the Danish principles of simplicity and creativity, the brand rejects the wellness label, instead exploring the divisions of beauty and health by delivering science backed, organic supplements; the kind one might “preach about and proudly display on your desk”.
Using sustainably sourced ingredients – certified organic by the Soil Association no less – the debut capsule, Rebuild, is centred around protein (another rejection of the muscle man stereotype here, this stuff is every cell appropriate, meaning hair, nails, digestion and immunity can all benefit). Just add water, almond milk, a smoothie, pancakes, or whatever you see fit, frankly.