Wonderland.

LFW: EMPORIO ARMANI SS18

The Italian fashion house suits up.

Just Touched Down in London Town

Celebrating the opening of a new Emporio Armani store on Bond Street, Giorgio did a double whammy, dropping into London to show off his SS18 collection. Mimicking the Armani HQ in Milan with a custom built catwalk in Wapping’s Tobacco Docks, the show marked the first time the designer had relocated from Milan since 2006 (for the launch of Emporio Armani Product Red line). Let’s hope we don’t have to wait another 11 years for the Italian fashion pioneer to grace The Big Smoke, right?

The More The Merrier

Showing why it’s the best in the ‘biz, Armani’s line-up boasted something for everyone. Menswear, womenswear, daywear, nightwear, dresses, suits and accessories: it was a huge collection and likewise brilliant start to finish. Something for everyone and we want all of it – does it get much better?

Suited ‘n’ Booted

The catwalk’s standout looks were the stunning suits: displaying both men’s and women’s, they were fun and fantastic. The perfect thing to wear for a business lunch or out on the town, Armani showed his skill at crafting garments that can work for every occasion. In short, take yourself down to their new Bond Street shop ASAP! And maybe grab us a little something while you’re there?

LFW: EMPORIO ARMANI SS18

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