Wonderland.

BILLIONAIRE BOYS CLUB SS18

The brand taps 1967 for new season line-up.

Following a Pre-Spring hook up with Kid Art (check the accompanying short here), Billionaire Boys Club EU this week delivers a full SS18 look book, with inspiration fed from the leaders of 60s counter-culture; our top highlights from which are displayed here (that purple coach jacket though, amiright?).

Marrying the past with today’s social activists and millennial thinker-cum-culture shifters, the label explores Cold War era America, the psychedelic groups that formed as a loose product of political activism, and LSD’s role within the era’s hippie movement; focusing on 1967, “Per Aspera ad Astra” (or “Through Hardship to the Stars) is the moniker awarded to this season’s output.

Translated to cloth, these themes come through as souvenir patch designs and stencil printed artwork; all over rose print graphics and embroidered military style pieces. An “anti-combat” style uniform, if you will, boasting elsewhere tie dye, quilting and checks. Get involved.

BILLIONAIRE BOYS CLUB SS18

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