Lord Apex Fronts The New Salomon Campaign

Wonderland

LORD APEX × SALOMON

Hot on the heels of his widely acclaimed debut studio album The Good Fight, the London-based rapper fronts the latest Salomon campaign surrounding winter wear and its innovative ACS + CSWP shoe.

Taking to the streets of the capital and shot by French platform Views, London rap trailblazer Lord Apex is the latest artist to kickstart a relationship with the multifaceted outdoors brand, donning the Salomon technical ACS + CSWP shoe in various colour ways, whilst wrapped up tight in the latest Salomon tech gear.

The ACS + CSWP is a modern, winter adaptation of the archive gold, a shoe that has shaped trail running pairs over the years. Anchored in history, it has been enhanced with an Agile Chassis system and a Salomon trademarked waterproof membrane to stabilise the stride and maintain body temperature inside the shoe. Its also made up of a ClimasalomonTM Waterproof Membrane (CSWP) to protect feet from moisture and a soft upper shell protecting against rain, snow and all outdoor elements.

LORD APEX × SALOMON

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