There’s newness in town, and it’s not all about watches! Well, that’s not quite true. This time we’re bringing you novelty in the form of a brand new A. Lange & Söhne salon in the heart of Mayfair.

For those unfamiliar with the German watchmakers, A. Lange & Söhne scores a top-tier position as pioneer to some of the world’s most coveted timepieces, dating back to 1845. Getting its start with precious pocket watches, today the brand boasts high-end watches to add to any grail list.

So where better to showcase the mastery of their craftsmanship than the hub of all luxury crafts in central London’s ultimate shopping district. Housed in a historic British monument, Bourdon House, built in the 1720s, A Lange & Söhne brings modernity to the landmark with a modern lounge style set-up to welcome in zealots of the watch community.

Dedicated to showcasing the world of watchmaking at the highest standard, a calming colour scheme frames the store space, inviting guests to admire the story of the Saxon manufacturer’s commitment to innovation. And if you’ve ever wanted to see a larger than life sculpture of watch, then now’s your chest. Discover the hallmark of the brand, the outsize date model, inspired by the historic five-minute clock of the brand’s hometown: Dresden’s Semper Opera House.

Planning a trip soon? Fawn over the latest models, receive expert advice on your next acquisition and delve deep into the history of all things A. Lange & Söhne now.

Visit the all-new store now at A. Lange & Söhne Bourdon House Salon, 2 Davies Street, London W1K 3DJ.