At only 19 years old, TikTok creator, Daus Mendoza, has become the face of a new generation of beauty. In the fast-paced and ever-changing social media landscape, Mendoza stands out with his vibrant personality, authentic content style and business acumen. His loyal following of over five million tune in daily for his beauty expertise, fashion picks and riveting ‘Get Ready With Me’ videos. Mendoza’s ability to organically captivate audiences while collaborating with cosmetic industry giants is no small feat. Sephora, Rare Beauty, Kylie Cosmetics, and Covergirl are a few of the industry titans to tap into Daus’ social media genius. As he further bridges the gap between brands and audiences, Mendoza has no sign of slowing down.
What inspired you to begin your journey to becoming a trusted tastemaker in fashion and beauty and a digital icon?
I’ve always been interested in fashion + beauty ever since I was really little. Before I started making videos I was mainly into fashion and my plan after high school was to go to fashion school in NY. The summer before my freshman year of high school was really when everything switched for me and I started to get into makeup and I ultimately ended up enjoying doing makeup more than sewing and designing clothes like I was before!
You’re so well-rounded and heavily involved in beauty and fashion communities. How do you balance all of this and what inspires you to keep pushing for more?
It’s honestly not that difficult for me to balance and stay inspired as they are both my passions and I love to just have fun with it! Whenever I film a GRWM style video, I also always try to film a “Get Dressed With Me” video to post right after and so that’s how I keep variety in my content.
Where do you draw your inspiration from for your content?
A lot of my inspiration comes from makeup that I receive because when I get a new product, the first thing I want to do is try it out and film a review! But I do also draw some inspiration from other creators like Natalie Violette (I love her makeup challenges) and of course, Mikayla Nogueira.
With your ever growing presence and influence in the beauty industry, do you have any upcoming projects or collaborations that you’re particularly excited and can share a little bit about?
Yes, I do have some fun projects in the works that I can’t wait to share more about with my audience! I can’t share too much at the moment and I have given my audience a little bit of the BTS but definitely keep an eye out!
At just 19 years old, you have already influenced many creators to follow their dreams and be true to themselves. Can you share what you reflect on most in your career thus far?
I always love to reflect on all the accomplishments I’ve been blessed to achieve at such a young age. I always think back to my very first beauty event at 17 with Kylie Cosmetics and how nervous I was then to attend Kylie Cosmetics events now and I’m getting the chance to make content with her at her launch of her Cosmic fragrance and really build a relationship with the brand.
