From Guess’s Tokyo debut and Louis Vuitton’s immersive Shanghai experience to Dior’s capsule with Lewis Hamilton and the return of Fendi’s Spy Bag, this week’s fashion mash-up serves up the freshest drops, boldest collaborations, and can’t-miss moments from around the world.
Fashion is always a thrilling ride of emotions. Sometimes you love a trend, other times you are left wondering what just happened. A new drop can have you buzzing with excitement or feeling a little let down by your favourite brand’s latest collection. It is a bit like opening a blind box as you never quite know what you are going to get. Since summer kicked off, though, our favourite labels have really stepped up, serving fresh styles and exciting releases to keep us smiling all season long.
This week is bursting with buzzworthy moments. From Louis Vuitton’s stunning boat installation in Shanghai to the triumphant return of Fendi’s iconic Spy Bag, the fashion world is as vibrant and dynamic as ever. But there is so much more to discover. Whether you are a diehard sneakerhead, a lover of luxury or simply curious about what’s next, this week’s fashion mash-up has something for everyone.
So get ready to dive into all the coolest news, launches and must-see moments from across the globe. Fashion never stands still, and neither do we.
Guess Takes Tokyo: New Flagship Store Unveiled
Guess has arrived. The iconic American fashion brand has officially opened its striking new flagship store in Tokyo, marking a major milestone with its very first retail space in Asia. In early July, Guess Jeans kicked off a new chapter in the heart of Jingūmae, a vibrant district known for its stylish energy and youthful culture.
The new store offers more than just fashion. It invites guests to step into a carefully curated space where the brand’s Californian roots meet the timeless elegance of Japanese craftsmanship and architectural tradition. And to mark the occasion, Guess introduced an exciting addition to the Tokyo launch – enter GUESS JEANS: The Next 40 Years of Denim, an immersive experience that takes visitors on a journey through the brand’s rich heritage, showcasing its most iconic eras and defining moments in denim.
“The Louis” by Louis Vuitton: Where Retail Meets Culture and Café Living
Imagine strolling through the streets of Shanghai and suddenly coming across a massive Louis Vuitton boat. It sounds like a dream, right? But it is entirely real.
Louis Vuitton has just unveiled The Louis, a bold new exhibition that invites visitors into the untold story of the French Maison. The experience goes beyond heritage, offering an inside look at how each Louis Vuitton piece is brought to life through exceptional craftsmanship.
And there is more. Inside Le Café Louis Vuitton, guests can explore a refined meeting of cultures, where East meets West in true Shanghai style. European sophistication blends seamlessly with Chinese influence, creating a unique and memorable setting. You might find yourself enjoying a dessert shaped like the iconic monogram, and perhaps walking away with a signature bag in hand.
In Shanghai, Louis Vuitton has created something truly remarkable. This is luxury reimagined.
Dior Men Fall 2025: The Exclusive Capsule Collection with Lewis Hamilton
Lewis Hamilton has just made a high profile stop at one of fashion’s most iconic maisons, Dior. The seven time Formula One world champion is no stranger to the house, having previously collaborated on special collections. This time, the partnership takes on new meaning with the debut of The Dior and Lewis Hamilton Capsule Collection.
The Dior Men Fall 2025 capsule celebrates performance, innovation and timeless excellence. At its core, it also reflects a shared commitment to sustainability and purposeful design. As a Dior ambassador, Hamilton brought a deeply personal perspective to the collection, drawing inspiration from his recent travels across Africa. He describes Afrofuturism as the perfect lens to express the collection’s spirit. It is a reflection of heritage, identity and a forward looking vision.
The result is a striking and thoughtful evolution of modern menswear. With this creative achievement, Hamilton adds yet another kind of victory to his name.
PUMA and Skepta Turn Up the Heat with a Cold New Drop
British rapper Skepta and German sportswear brand Puma are back with their coolest drop yet, unveiling the Skope Forever in an all-white edition. The iconic Skepta silhouette has been reimagined with translucent icy soles, perfectly complemented by apparel and accessories that blend Puma’s performance heritage with a luxurious techwear aesthetic.
The collection is both functional and refined. Sculpted cut lines and lightweight materials define the range, with every piece featuring the distinctive PUMA x Skepta badge.
Available now on Puma’s website and at flagship stores, this drop is ready to elevate your wardrobe.
Fendi Spy Bag Makes a Stylish Return with Digital Project Featuring Amelia Gray, Xiao Wen Ju and Gabbriette
The cult favourite Fendi Spy Bag has finally made its much anticipated return, marking a stylish celebration of the Italian maison’s 100th anniversary. And what better way to relaunch this iconic piece than alongside the captivating Xiao Wen Ju and the ever mesmerising doppelgangers Amelia Gray and Gabbriette?
True to form, the digital campaign is nothing short of spectacular. It invites us into the world of a modern day bag hacker, a collector on a thrilling quest to get their hands on the all new Fendi Spy Bag. Bursting with youthful energy and dripping in Y2K vibes, the immersive campaign is as playful as it is stylish.
Adidas Originals and ASOS Turn London Streets into a Runway for Collection 01
If you found yourself strolling down Warren Street last Thursday, 3 July, and thought you had come across a fashion show, you were not imagining things. ASOS and Adidas joined forces to showcase their much awaited Collection 01, and they certainly knew how to make an entrance by closing off a street in London to do it.
While fashion lovers were thrilled by the spectacle, everyday commuters might have felt differently. Regardless, the collection itself did not disappoint. Drawing inspiration from iconic Adidas pieces and brought to life through ASOS’s creative vision, Collection 01 offered a fresh and exciting take on sportswear.
As if closing a busy London street was not enough, the celebrations continued into the evening at The ASOS Arms, which transformed into a lively party venue with Shygirl and BORN N BREAD providing the soundtrack. It was a spectacular way to pause the city and shine a spotlight on an iconic collaboration.
NUWO: Brent Faiyaz’s New Brand Champions Ownership and Empowerment
Los Angeles creative agency ISO SUPREMACY, together with incubator End to End, proudly introduces NUWO Not Unless We Own, the exciting new clothing brand from multi-platinum artist Brent Faiyaz. After years of teasing and concept releases, NUWO arrives with its first collection, reshaping the idea of exclusivity through a powerful message of cultural reclamation.
Inspired by the refined traditions of East Coast elites such as country clubs, yacht clubs and fraternities, NUWO turns these symbols on their head. What were once closed doors now become bold statements of inclusion. The collection blends classic tailoring with practical streetwear details for a fresh and considered look.
Following a striking debut at Paris Fashion Week, the full NUWO collection will be available worldwide later this year. Highlights include a wool letterman jacket, sharp shirting, garment dyed jersey and accessories such as a tie with a tie clip all thoughtfully designed by Brent himself.
Words – Duda Albonico
