Edward Cuming SS27 is here as an exercise in restraint while the week’s extreme temperatures set the backdrop for a busy fashion round-up: elsewhere in fashion SKIMS taps Hailey Bieber for its new campaign, Acne Studios reworks office dressing for SS27 menswear, Mugler continues its identity-led wardrobe studies, and Givenchy teams up with Juergen Teller for a stripped-back menswear campaign.

Edward Cuming SS27 begins at Casa de Vidro, in Brazil, but the collection is less about architecture as a direct reference and more about how perception changes when everything is slightly softened. Colour is muted, prints are broken up, and familiar eccentricities that you’d now expect from the brand are held just out of full focus, as if the clothes are being remembered rather than seen directly. What remains is Cuming’s instinct for contrast and play, but filtered through restraint: layered fabrics, tonal shifts, and details that feel slightly out of reach.

Cuming, who is based in Madrid since graduating from Central Saint Martins, has built his label outside the usual fashion system expectations, without relying on a traditional show in the calendar or anchoring himself to one of the main fashion capitals. Despite that, his work has become IYKYK within the industry, a label loved by editors and fashion insiders for its balance of playfulness, opulence and ease. Good design, and a sharp eye for it, rarely go unnoticed.

More fashion news this week…

Nothing comes between Hailey and SKIMS

Pinterest moodboards, “Hailey Bieber outfit” searches and countless TikTok recreations have spent the last few years proving one thing: if Hailey wears it, everyone else soon follows. Now, the internet’s favourite source of everyday dressing inspiration is bringing her signature off-duty style to SKIMS, fronting the brand’s new Everyday Cotton campaign. Shot by Mert Alas, the images see Bieber modelling the collection’s ultra-soft bras and underwear in classic neutrals alongside the new Peony pink hue. It’s her first campaign for Kim Kardashian’s label, and judging by the internet’s track record, don’t be surprised if cotton basics are suddenly back at the top of everyone’s wish list.

Sophia Stel’s Music, Fashion and.. Books?

While the rest of us are figuring out how to survive the heatwave, Canadian musician Sophia Stel is serving the blueprint for effortless summer dressing, one pair of boxers as a time. Taking over the iconic Oval Room of the Bibliothèque nationale de France for Paris’ Fête de la Musique, the singer headlined Pull&Bear’s Songs Worth Reading, a performance celebrating the literary power of songwriting. Surrounded by thousands of books, guests were treated to live music and a specially produced lyric book featuring the songs from Sophia’s set. 

Kylie Jenner says smile! You’re on camera:)

Heir to Calabasas royalty, a bright-haired snapchat icon, a cosmetics mogul, and now, an eyewear designer — whatever Kylie Jenners sets her sight on, she gets it done. Her new venture with Meta Glasses sees her putting taste to tech, in oval-shaped AI-powered frame. The glasses are now available in select retailers, arriving in three colour ways — Classic Black with a black lens, Classic Black with a transitional lens, and Dark Tortoise.

Mugler’s wardrobe evolves

Mugler continues its exploration of identity for Pre-Fall 2026 with the second chapter of The Wardrobe of Identities, as Miguel Castro Freitas sharpens his vision for the house. Fronted by Saskia de Brauw and shot by Raffael Pavarotti, the campaign treats clothing as a shifting language of selfhood rather than a fixed uniform. Styled by Robbie Spencer, the looks move between sculptural Mugler codes and a softer, more contemporary ease, playing with the idea that who you are can change depending on what you’re wearing. It’s less one character, more a whole cast of them – and they’re all dressed very well.

A new portrait for Jil Sander

Simone Bellotti continues to reshape Jil Sander’s precision for Pre-Fall 2026, expanding the house’s language of portraiture where clothing stands just as prominently as the people wearing it. Photographed by Blommers & Schumm, the campaign refines the brand’s minimalist codes through rich fabrics like cashmere, cotton poplin and leather, cut into sharp tailoring and sculptural outerwear anchored by the signature white shirt. Florals, embroidery and denim soften the edges, while returning accessories, the Linea bag and Hood shoes, arrive in new colourways. It’s minimalistic, until you look closer.

Acne Studios’ men clock in

Who said you couldnt have fun at the office? For Spring/Summer 2027 menswear, Acne Studios reimagines the office as a playground for self-expression rather than conformity. Creative director Jonny Johansson draws on workplace dress codes to create a wardrobe where corporate tailoring collides with rock’n’roll influences, trompe l’œil details and the brand’s signature denim. Classic suits are disrupted with clashing argyle, leather jackets replace traditional blazers, while sketched ties and pockets appear as doodles across T-shirts. Accessories, from colour-blocked brogues to fringed Camero bags and oversized aviators, reinforce the collection’s irreverent spirit.

Givenchy taps Juergen Teller for its SS27 menswear campaign

In the midst of a heatwave-induced Men’s Fashion Week, Sarah Burton proposes to ditch the burning London tarmac roads for naturescapes. The campaign, lensed by Juergen Teller, features fellow photographer Sir Don McCullin, as filmmaker and DJ Don Letts, and painter Danny Fox, wearing Givenchy’s character-defining tailored jackets.