There’s no way around it, BTS’ debut was nothing short of a cultural reset. Racketing to worldwide fame, this group is one of the best-selling South Korean acts of all time; catapulted to this searing stardom along with BTS was j-hope.

Although BTS is a global sensation, j-hope has excelled at his solo journey – landing on his own two feet. Garnering snowballing momentum and acclaim with each release, listeners far and wide are drawn to j-hope’s contagious energy, deft dance moves, and forward-thinking artistry.

It comes as no surprise then, that Louis Vuitton and j-hope would join forces – working together to evolve the house as a whole. His first duty as Brand Ambassador was attending the Louis Vuitton Fall-Winter 2023 Men’s show, at which his undeniable charm was brought along.

With a unique sense of style, fully-fledged artistry, and worldwide recognition – Louis Vuitton and j-hope are a match made in heaven. This partnership has only just sprouted, but we’re definitely looking forward to see how this blooms.