Jonathan Anderson’s Dior first collections arrive in London with personalised notebooks, monogrammed bookmarks and the chance to win Dior gifts at the new Dior pop-up in Selfridges. 

Jonathan Anderson’s Dior has officially arrived in the heart of London. For the first time, the Maison takes over Selfridges’ historic Oxford Street location, transforming its windows into a dreamy scene. Oversized boxes, replicas of the ones at the French maison’s very first boutique at 30 Avenue Montaigne in Paris and animated mannequins bring the set to life, celebrating Anderson’s debut collection of the French house in a way that feels both dreamy and playful. It is the house of dreams after all! 

Inside, the pop-up offers a curated selection of Anderson’s debut ready-to-wear pieces for Dior, alongside the newly released Dior Bow bag and the ever-iconic Lady Dior and Dior Book Totes, that embroidered with the covers of literary classics, from Françoise Sagan’s Bonjour Tristesse to Bram Stoker’s Dracula, forming what feels like Jonathan Anderson’s own dream library.

For writers, bibliophiles and devoted Dior fans, the experience doesn’t end there, visitors can personalise bookmarks and notebooks with their initials, adding a thoughtful, intimate touch to the Maison’s literary universe. There’s also a playful surprise in store: a chance to find a golden ticket and win a special gift from Dior. Dior at Selfridges is a chapter worth stepping into. Best of luck!