To mark the launch of the new Ashley Williams x Wildflower Cases collection, Wildflower co-founder Sydney Carlson opens up her camera roll, sharing the BTS, favourite outfits and screenshots that capture her life lately.
Sisters Sydney and Devon Lee Carlson know a thing or two about fashion. You might have spotted them front row at fashion week, fronting campaigns or even walking the shows. Since launching Wildflower Cases in 2012 alongside their mum, Michelle Carlson, the sisters have transformed a family hobby into one of the most recognisable phone case brands around. Known for its limited-edition drops and collaborations from Gabriette to Bella Hadid, Wildflower has become the it-girl’s go-to label for phone accessories that feel just as intentional as the rest of your look.
British designer Ashley Williams has built a similar reputation. Since launching her namesake label in 2014, she’s become known for her tongue-in-cheek take on fashion, mixing nostalgic references, girlish graphics and offbeat humour into collections that have earned a loyal following on and off the runway.
So it’s no surprise the two have joined forces once again. Following the success of their sold-out I Love Me collaboration, Ashley Williams and Wildflower Cases are back with three new designs inspired by Williams’ Spring/Summer 2026 collection. The drop includes Sugar Packet, featuring the collection’s candy-coloured typography, Panda, built around one of the season’s standout character prints, and Baby Bunny, a hand-drawn bunny design finished with hearts and the sweet slogan, “some bunny loves you.”
To celebrate the launch, we asked Sydney Carlson to take us somewhere more personal: her camera roll. From behind-the-scenes snaps from the Wildflower shoot and favourite looks from the collaboration to family memories, poolside afternoons and recipes she’s still thinking about, Ashley shares the photos she couldn’t bring herself to delete, and the stories behind them. Get doom scrolling:
What’s currently on your lock screen?
“I’m in a big peace sign phase right now… so it’s a cute peace sign I saw on pinterest with wings :)”
A behind-the-scenes photo from a Wildflower shoot?
“This was during our rhinestone case shoot… when we’re posing with our phone like we’re taking selfies, the truth is most of the time we actually are. Here’s one :)”
A screenshot of the last text message you sent…
“As you can see I have a hyper fixation with making cute new emojis… you should see my keyboard”
A cherished photo you would never delete.
“This is a photo that my mom recently sent me of my dad teaching me how to surf”
Your favourite Wildflower phone case.
“Forever a polka dot girl!!! I find myself constantly switching between all the different Polka dot-colored cases. I just can’t get enough.”
Your favourite Ashley Willliams piece or look?
“This !!!!! I wore this during our last Ashley Williams shoot. I love this entire outfit & case :):)”
Your most random screenshot…
“Something about this…”
Your favourite photo with your sister <3
“Sissy & I recently went shopping debating if we should get matching shoes. (We did)”
A photo that describes your summer so far
“Peace, serenity, and a spot by the pool with a spritz always within arm’s reach.”
A photo of your best recipe
“This chicken and turmeric rice with a fresh tomato, cucumber, and herb salad that I made recently completely blew my mind. I’m still thinking about it.”
