The low-rise revival is happening, and singer Becky G is bringing the noughties denim staple back into our wardrobes with GUESS’ new The B Jean.
Remember when we all swore we’d never wear low-rise jeans again? Well, never say never. After seasons of high- and mid-rise denim taking over our wardrobes, the waistline is dropping even a little lower. We’ve seen it as a trend on the runways for the past few seasons, all over our feeds and, of course, out on the streets. But if you needed another sign that the 2000s favourite is back for real, Becky G is here to make her case.
The singer and all-round cool West Coast girl is the face of GUESS’ new The B Jean campaign, introducing a young generation who didn’t get to experience the noughties to the brand’s new take on the low rise denim that defined an era that definitely gave us some questionable fashion trends, but undeniably great ways to wear denim too.
This time around, the new B Jean comes in two styles: a classic low-rise bootcut and a version featuring GUESS’ signature triangle panel along the side seam, both available in four washes, from dark indigo to black, and perfect for wearing with everything from a tiny going-out top to a vintage tee: when your jeans fit that well, you don’t need much else.
So, whether you’ve been holding onto your old low-rise pairs of jeans or are only just warming up to the idea of trying them on, this might just be the sign you needed.
