In the new Gap campaign, Malcolm Todd puts a fresh spin on Robyn, Marc Jacobs gets us thinking about wardrobe swaps, Kylie Jenner keeps ALO’s celebrity streak going and Dior turns its iconic Book Tote into a guessing game. Here’s everything on our fashion radar this week.
Gap has tapped two of the stars of the moment, Malcolm Todd and Inde Navarrette, for its latest denim campaign. Todd’s Do That Again debuted in the Billboard top five, he has several platinum tracks to his name and a sold-out North American tour starting next month. Navarrette, meanwhile, has had a breakout year following OBSESSION, the horror film putting her on the radar as one of Hollywood’s newer names to watch. The campaign also sees Todd cover Robyn’s Dancing on My Own, which has had a major resurgence following the HBO Girls revival. Safe to say, it’s back on repeat.
Fancy a swap? Marc Jacobs does
Marc Jacobs is playing a game of “The Swap” for its recent Fall 2026 season. With actors Jemima Kirke and Rowan Blanchard fronting the campaign, the brand unlocks its latest chapter in the “Question Marc” series, their latest story offering since Rachel Sennott’s “The Scene. And it’s home sweet home as they return to the New York Public Library, where they held their Spring 2027 runway show. From plaid dresses to leopard-print faux fur coats, lace-trimmed dresses, collar-embellished cardigans and bags! Great, great ones; hueing from olive green to burgundy, not only does Autumn call, but so does a wardrobe swap, it seems…
Dior just turned the Book Tote into a guessing game
Are you looking for some fun? Dior is turning the Book Tote into a guessing game. Jonathan Anderson’s latest for the house takes the covers of classics including A Clockwork Orange, Pride and Prejudice, Moby-Dick and Dior by Dior and embroiders them onto the bags, and onto your screens, bringing the concept online with the new “Book Tote Mini Games”. Available on Snapchat and TikTok, each game asks you to guess the book, gradually revealing more of its cover with every correct answer.
Kylie Jenner stars in Mert & Marcus-shot ALO campaign
ALO is everywhere right now, fresh off the release of its campaign with Bella Hadid, and now Kylie Jenner is the face of its latest. Photographed in Los Angeles by Mert & Marcus, the campaign takes a stripped-back look at Jenner that focuses on the everyday routines and downtime she keeps to herself. She wears ALO’s latest pieces throughout, including the Intuition Bra and matching Capri in the new Pink Marshmallow shade, alongside the brand’s Prismatic, Airlift and Better Together styles. If it looks this good, we’re not getting out of the activewear-as-streetwear loop anytime soon.
Damson Madder has your late-summer wardrobe sorted
Damson Madder’s August collection is here, offering plenty of ideas for your late-summer wardrobe. Known for its playful approach to everyday dressing, the brand mixes feminine details, fun prints and easy silhouettes, with lightweight jersey, comfy dresses and versatile separates. It’s the kind of collection made for the final stretch of summer, when you’re still dressing for the heat but starting to think about the wardrobe shift that comes with September.
DeMellier’s AW26 bags are ready for the city
DeMellier is also looking ahead to autumn with its AW26 collection. The new season introduces The Brooklyn, a structured everyday bag arriving in two sizes, alongside new crossbody versions of the New York and Florence families. The collection also brings in Zebra-Effect and Large Croc-Effect leather, with the usual DeMellier palette getting an autumn update in Bordeaux, Warm Brown and Dark Green. Launching throughout August and October, it’s a pretty easy way to start thinking about the new-season wardrobe without going full autumn just yet.
